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Cardio Express Gyms To Recruit 100 Riders To Raise $100,000;
Free Memberships For Cyclists Raising $500 Or More!

VERNON, Conn. Cardio Express Fitness Centers owner and operator Peter Rusconi and hi

Rusconi Crosses The Finish Line
Vernon resident and Cardio Express Gyms owner Peter Rusconi crosses the Mohegan Sun finish line at the 2007 Bike MS event in September.
s Bike MS team are recruiting 100 cyclists to raise $100,000, almost doubling the amount raised by the team last year at the two-day Bike MS: Mohegan Sun Ride.

“It’s a lofty goal,” says Rusconi, a resident of Vernon, Conn. “But one we are determined to make. Scientific research is closing in on a cure, and it’s more important than ever that we continue to raise funds to keep research moving forward.”

Rusconi owns five Cardio Express Fitness Centers throughout central Connecticut, including Manchester, Southington, Tolland, Vernon and Wethersfield. Rusconi, 47, was diagnosed with multiple sclerosis in 2004. Although he has few visible effects, multiple sclerosis presents a daily challenge. Since his diagnosis, Rusconi has worked extensively with the chapter to raise awareness and funds in the fight against multiple sclerosis.

Since 2005 Rusconi has helped the chapter educate communities statewide on the effects of MS and the need to find a cure. He has also participated in the chapter’s annual walk event in 2005 and participated in A Taste of Hope, an annual wine-tasting event, since 2006. At its March 2 annual meeting, the National Multiple Sclerosis Society, Connecticut Chapter named Rusconi the 2007 Outstanding Special Events Volunteer of the Year. Rusconi captains Cardio Express, which was named the event’s top fundraising team in 2007.

Last year Cardio Express raised more than $46,000. This year Cardio Express Fitness Centers has teamed up to serve as presenting sponsor for the ride. The team expects to raise $100,000. Rusconi will again, for a third year, serve as the official spokesperson for the event, helping the chapter to localize the fight, illustrate the many faces of MS, raise awareness and promote the bike ride.

Peter Rusconi
At the chapter’s annual meeting in March, Vernon resident and Cardio Express Gyms owner Peter Rusconi, accepts the 2007 Outstanding Special Events Volunteer of the Year award for his extraordinary participation in National MS Society, Connecticut Chapter events. Pictured from left to right: National MS Society President & CEO Joyce Nelson, who gave the keynote address; Connecticut Chapter President & CPO Lisa Gerrol; award recipient Peter Rusconi; and Mike Stacy, awards ceremony master of ceremonies, member of the chapter board of trustees and WRCH Lite 100.5 FM personality.
Cardio Express Fitness Centers will close for the two-day ride, Sept. 27 and Sept. 28, to ensure staff and clients are able to participate. Cardio Express is offering free memberships to Cardio Express teammates raising $500 or more. Pre-registration for the Cardio Express team will be available at one of the fitness centers for five consecutive days beginning Monday, Aug. 18. For more information on pre-registration locations, dates and times, contact Amanda Barry, senior development specialist, at 860-714-2300, ext. 227.

There are more than 6,000 Connecticut residents, like Rusconi, diagnosed with MS. Multiple sclerosis is a potentially debilitating disease affecting the central nervous system. The cause is unknown, and, as a result, there currently is no cure. Funds raised through chapter events, such as the Bike MS: Mohegan Sun Ride, presented by Cardio Express, ensure ongoing scientific research to find a cure and provide for the continuation of vital programs and services offered by the chapter to Connecticut residents diagnosed with MS.

To register for Bike MS: Mohegan Sun Ride 2008, presented by Cardio Express, or to register for the Cardio Express Bike MS team, please visit www.myspace.com/cardioexpressbiketour or http://www.ctfightsms.org/.


For More Information
Contact Karen Butler
Vice President of Communications
Phone: 860.714.2300, ext. 230


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