FOR IMMEDIATE RELEASE
News Channel 8 & MyTV 9 Joins The Movement And Step Out To Help Find A Cure
NEW HAVEN, Conn. “Raising awareness to help find a cure for multiple sclerosis is a must,” said News Channel 8 WTNH-TV anchor Darren Kramer, who has been named Grand Marshal for the 2007 Travelers MS Walk. “We are pleased to team up with the National MS Society, Greater Connecticut Chapter to help educate communities throughout Connecticut about the potentially debilitating effects of multiple sclerosis. Multiple sclerosis stops people from moving. The National MS Society and News Channel 8 are here to make sure it doesn’t.”
Since 2000, News Channel 8 and My TV 9 has united with the chapter as an official media sponsor for its upcoming walk event, which has raised more than $1 million each year for the past four years. As media sponsor, the station has provided valuable event exposure and publicity through public service announcements (PSA), news stories related to multiple sclerosis (MS), morning show interviews with event coordinators and participants and event day coverage.
News anchor Darren Kramer will host the walk at the West Hartford walk site. Kramer first joined News Channel 8 in 1999, where he anchored the morning and noon broadcasts. He recently returned to the New Haven-based station after a little more than two years in Chicago.
“We have proudly partnered with the Greater Connecticut Chapter for seven years,” said Jon Hitchcock, president and general manager of News Channel 8/MyTV 9. “Our relationship with the chapter and its members has steadily deepened over the years. We are invested in the cause, and, along with those in our audiences battling the devastating effects of MS, long to find a cause and cure.”
There are more than 6,000 Connecticut residents diagnosed with multiple sclerosis, an oftentimes debilitating disease affecting the central nervous system. The cause of MS is unknown, and, as a result, there currently is no cure for multiple sclerosis.
The Travelers MS Walk, presented this year by UnitedHealth Group, will take place at eight Connecticut sites, including Cheshire, Clinton, Enfield, Manchester, New London, Simsbury, West Hartford and West Haven, on Sunday, April 22, and at a ninth site in Woodstock, Conn., on April 29. Lunch will be provided compliments of Subway and Coca-Cola. Biogen Idec, St. Francis Hospital & Medical Center and Wal-Mart have teamed up as this year’s platinum sponsors. Funds raised through chapter events, such as the MS Walk events, ensure the continuation of scientific research to find a cure and provide for vital programs and services offered by the chapter to Connecticut residents diagnosed with MS. For more information on this year’s walk event or to register, please go to http://www.ctfightsms.org/.
NOTE TO MEDIA:
For More Information
Contact Karen E. Butler
Vice President, Communications
Phone: 860.714.2300, ext. 230
Cell Phone: 860.997.4487